SRAM Bicycle Components
SRAM began with the goal of creating the absolute best shifting system for bicycles. In 1988, SRAM released the original Grip Shift system which took a fresh look at drivetrain components with modern twist shifters.
Then, to support their innovative outlook, SRAM invested in Sachs Bicycle Company and built a state-of-the-art manufacturing facility in Schweinfurt Germany.Today, all SRAM fabricates is bicycle components, which is why they do them so well.
SRAM continues to refine and redefine the ultimate ride. This is most evident in the harsh testing arena of the professional cyclist. They stress their drivetrains with powerful force and demand clean crisp shifting and powerful braking all in a stunningly lightweight and durable package. These athletes are the source for new ideas and improvements. From mountain to road, SRAM sponsors world-class athletes. And they expect nothing less than perfection from SRAM. Stop by Richards Bicycles today and check out our ever growing selection of SRAM components, or feel free to browse our SRAM online store below to help find what you need!